A Unique Way to Make an Impact on Clients.
Right now every business is sending Christmas or holiday cards.
I’d like to suggest you do something different.
I call it the New Year’s Card.
It’s really easy to do and it will make a major impact on your customers and prospective clients.
All you do is buy a bunch of a nice looking, plain gift cards and get a pen.
Instead of the usual Christmas greetings I want you to write something inspiring about the year ahead.
Here’s a few examples of the kind of stuff you could write, to get you started:
‘Everyone sends Christmas cards, here’s our New Year’s card. We hope your next year will be fantastic both business wise and personally, and we want you to know that we’ll be there for you all year long. Let us know if we can help you in any way. Have a fabulous year’.
Or you could write something like this: ‘You get a million Christmas cards, we thought we’d send you a New Year’s card. No matter what your last year was like, remember that on January 1 you have a chance to start again and make the next year simply the best of your life. We’ll be supporting you any way we can. Have a great one.’
Can you see how much more impactful a card like this is, versus sending the same stuff everybody else does?
It sets you apart. It’s more personal. More meaningful. And far, far more memorable.
Consider sending a load of these New Year Cards in the first few days of January.
Yes it’s only a small thing, but it’s little moments like these that over time make a real impression on clients.
People like dealing with companies that think differently, that surprise and occasionally delight.
The New Year’s card is an easy way to show that your company does all of these things.
Try it and see some good things happen.